Media and Communications

Media and Communications cluster description

The Media and Communications interest cluster explores the psychological effects of media, with a focus on marketing, persuasion, and affect. Through the study of media and communications, students will develop an in-depth understanding of consumer culture by examining topics such as the media's impact on consumer choice, stereotypes, and advertising. Psychological issues related to the increasing proliferation of media are also relevant to this cluster, including consideration of social media, divided attention among devices and fragmented media channels, and more.

Potential Further Training that May Lead to Possible Careers Opportunities

Skills taught in this interest cluster are applicable to careers in advertising, marketing, public relations, brand management, consumer advocacy, as well as the communication and entertainment industries.